President, Parker Associates
Chris Parker has positioned hundreds of successful developments during his 20 years with Parker Associates. In addition to conducting research and analysis, he served as company administrator. Chris is also a licensed Florida REALTOR and manages direct marketing and sales of real estate in Florida through Barclay's Real Estate Group which is based in Fort Myers, Florida. His education spanned three continents in Egypt, England and Florida, after which he coordinated hotel accounting and professional golf tournaments prior to joining his father and brothers in real estate analysis and marketing. Find out more at
https://parkerassociates.com.
Chris Parker joined Parker Associates in 1990 and became a Vice President and partner in the firm in 1995. Under the tutelage of Dr. David F. Parker, Chris has emerged as an innovator and leader in advanced real estate market research and marketing and has mastered and augmented methodological techniques proven to aid clients in making informed real estate development, planning and marketing decisions. Since joining Parker Associates, Chris has participated in, directed, and completed nearly 500 studies for private and public entities including land developers, landowners, residential and commercial builders, financial institutions, city and state government agencies and the U.S. Department of the Navy.
Chris' experience ranges from single and multi-family residential market studies, large land marketing and development feasibility analysis, to DRI and HUD application research and reporting, and strategic development and marketing planning. Additionally, Chris has specialized in defining consumer trends, characteristics and preferences through a range of scientific survey mediums.
Chris has written several articles on consumer research methodology, development and marketing and sales issues.
Before joining Parker Associates, Chris held management positions with Marriott Corporation and with Arvida Corporation at Sawgrass, as well as was a corporate executive with the Tournament Players Association professional golf tour during the late 1980s. Chris is a member of the Northeast Florida Builders Association and the National Association of Home Builders and currently is working towards completion of his MIRM designation (Member of the Institute of Residential Marketing) as well as a licensed REALTOR in Florida Real Estate.
Find out more about Parker Associates at https://parkerassociates.com.
Detailing the best products and development plan to achieve the highest yield with the most cost-effective marketing program.
Defining consumer characteristics and competitive products to reveal optimum products for highest sales absorption and revenue.
Detailed Analysis of revenue/cost estimates to define cash flow, profit, & return on investment for development & operations.
Continuing management assistance on selecting, coordinating and directing marketing and sales.
Organizing & training the most efficient sales teams as well as providing management support for day-to-day operations.
Full management responsibility including administration, planning & design, financial control, construction, marketing as well as sales set-up and operations.
Identification of properties meeting client specifications as well as following up with full negotiations and closings.
Detailed analysis of potential property acquisition to determine profitable development yield.
Evaluation of client marketing and sales activities to recommend specific improvements for increasing sales and profits.
Full technical support for all sales, operations, and management as well as administration for day-to-day activities and interactions.
2027 Eastern Drive
Jacksonville Beach, Florida 32250
davidwb@parkerassociates.com
904.992.9888
