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FOUNDER David F Parker

Founder of Parker Associates

David F. Parker, Founder and President of both Parker Associates and the Real Estate Marketing Alliance until his passing in 2017, was a leading real estate consultant for nearly six decades throughout the United States and in 18 other countries. Prior to establishing his consultancy in 1982 with Charlie Clark, he was president of Audubon New Community in New York, Deputy Director of Sadat City in Egypt, and Consultant to Milton Keynes New City in England. His lectures, articles and books helped guide many real estate developers through the years.

Dr. Parker attained two degrees in Urban Planning from Michigan State University and his Doctorate from the State University of New York at Albany. You can find out more at https://parkerassociates.com.

Over his nearly six decades of being involved in the Real Estate industry, Dr. David F. Parker was responsible for a wide range of management, building, development and marketing innovations in the real estate industry as corporate executive, planner, builder, developer, agent, broker, teacher, author and consultant. His skills were extensively applied to projects in Europe, the Middle East, Central America and the Caribbean as well as in many parts of the United States and his native Canada. All have received Dr. David F. Parker's distinctive blend of academic knowledge and development management experience combined with his focus on consumer characteristics as the key to generating optimum marketing results.

Prior to 1982, Dr. David F. Parker's career included marketing private housing in the British new city of Milton Keynes; directing planning and initial development of Sadat City in Egypt; president and CEO of development for Audubon New Community outside Buffalo, NY; development of New York State's planning programming-budgeting system; and, in 1959, named "National Builder of the Year" by Canada's National Builder Magazine.

Dr. Parker graduated with his Master's Degree in Urban Planning from Michigan State University and received his Doctoral Degree from the State University of New York at Albany. Memberships included, among others, the American Institute of Certified Planners, National Association of Home Builders Institute of Residential Marketing and National Council on Seniors Housing, Urban Land Institute Council on Community Development, Southeast Resort Real Estate Council and Jacksonville Mayor's Commission on Housing.

Parker authored dozens of articles on marketing, planning, budgeting and management. He has also authored many books including Marketing New Homes and Selling New Homes (National Association of Home Builders, Washington, D. C.), and a second edition of Marketing New Homes, available from the NAHB bookstore in Washington, D. C. with significant additions to the first edition as well as several fiction books available at any online retailer.

Find out more about Parker Associates at https://parkerassociates.com.

Put The Alliance To Work For You

Successfully Positioning, Planning and Marketing Real Estate Projects, Developments, and Master Planned Communities For Over 40 Years.

Strategic Planning

Detailing the best products and development plan to achieve the highest yield with the most cost-effective marketing program.

Market Research

Defining consumer characteristics and competitive products to reveal optimum products for highest sales absorption and revenue.

Financial Feasibility Analysis

Detailed Analysis of revenue/cost estimates to define cash flow, profit, & return on investment for development & operations.

Marketing Management Support

Continuing management assistance on selecting, coordinating and directing marketing and sales.

Sales Organization & Operations

Organizing & training the most efficient sales teams as well as providing management support for day-to-day operations.

Development Management

Full management responsibility including administration, planning & design, financial control, construction, marketing as well as sales set-up and operations.

Property Acquisition

Identification of properties meeting client specifications as well as following up with full negotiations and closings.

Due Diligence

Detailed analysis of potential property acquisition to determine profitable development yield.

Marketing & Sales Audit

Evaluation of client marketing and sales activities to recommend specific improvements for increasing sales and profits.

Technical Support

Full technical support for all sales, operations, and management as well as administration for day-to-day activities and interactions.

Notable Projects

The Real Estate Marketing Alliance brings together a talented team of professionals with Over 100 Years of Experience collectively across the entire spectrum of real estate planning, positioning, and marketing.
ConnesteeFalls-CoupleHiiking

Connestee Falls, NC, USA

TerraWiseHomes-featuresslide-Cedarbrook-StJohns-Model-Home-Interior-Kitchen-project

TerraWise Homes, FL, USA

REMA-Alegria-project

Alegria, Costa Rica

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Hi Hat Ranch, FL, USA

Clients & Locations

The following is a sample of the clients we have worked with and some locations we have worked in and have on-the-ground knowledge of. For more information, please contact us directly.

Notable

Clients

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Notable

Locations

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What People are saying

Our clients are awfully proud of what we have done. We wanted to hear more from them, so we engaged an independent third party group to make some calls. Here are some testimonials from a few of our clients:
“Chris & David, Thank you guys for your excellent work. I appreciate all your efforts in getting this done. You guys (Parker Associates) are the best. Best Regards.”
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Steve Paris, Miami, FL, USA
CEO, First Class Waterfront Properties, LLC
“You guys at Parker Associates really knocked this research study out of the park. You went above and beyond and I would be happy to provide a letter of recommendation in the future if you ever need it.”
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Doug Davis, St. Johns, FL, USA
President/CEO, Fletcher Davis Company
“I had no idea the work from Parker Associates was going to be so complete and thorough. It was beyond well done…it was excellent. I will definitely bring them in on any future Eminent Domain cases with their expert market understanding and as expert witnesses when we have to go into the court room. Chris and David are a must for every team. Thanks guys.”
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Mark Natirboff, Jacksonville, FL, USA
The Law Office of D. Mark Natirboff, P.A
“The Parker Associates crew delivered on time and they did what they said they would.”
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Gerry Kenny, Palatine, IL, USA
Kenny Construction Company

Contact us

Mail Us

2027 Eastern Drive
Jacksonville Beach, Florida 32250

EMail Us

davidwb@parkerassociates.com

Call Us

904.992.9888