THE KEY IS WEB-CENTRIC MARKETING:
In real estate marketing for the current millennium, your website is the Sales Center. It can be assumed that virtually all prospects will visit the website - most before coming to a community. Web-Centric Marketing drives all channels of the campaign to the website. Online and off-line channels lead to the website as prominently as to physical locations and phone numbers. A Web-Centric marketing program combines organic and paid vehicles all working to create awareness for the website and increased visibility on the crowded
World-Wide-Web.
A Web-Centric Program builds a marketing channel ladder up to the website that includes:
- Ongoing Website Content Management
- Search Engine Optimization to Increase Web Visibility
- Search Engine Marketing to Enhance Organic SEO
- Off-line Direct Marketing & Traditional Media
Leads from all channels are re-marketed to all ongoing Follow Up marketing in order to maintain awareness in the typical longer purchase cycle for real estate sales.
Contact us to learn more about moving to Web-Centric Marketing and how to build a marketing channel ladder to drive more website traffic, leads, prospects and sales.
