SERVICES - REAL ESTATE PROJECT BRANDING

Branding Process_RDM
REMA-Branding-Definition

Reaching Customers where they think is where Branding = Success.

noun

  • the promoting of a product or service by identifying it with a particular brand name and icon
    "what is the branding of that company"

REAL ESTATE PROJECT BRANDING:

REMA takes real estate projects from a conceptual idea to marketable community with a comprehensive branding process to create a highly identifiable name brand with strong promotional appeal to the defined target market.

The process goes far beyond the typical agency logo design with research to establish a name and iconic image that establishes the sense of place necessary for real estate developments. A focus on Web-Centric marketing ensures name and brand are driven by web domain availability.

  • Complete review of the geographic competition
  • Project Naming with rationale based on strategic marketing
  • Logo Design & Position Statement
  • Graphic Standards Manual

Let us share more about the unique REMA branding process and how we can give your community a distinctive brand that will provide promotional weight and competitive advantages.

Contact us today for a detailed review.

“Branding is not only about ubiquity, visibility, and functions; it is about bonding emotionally with people in their daily life. Only when a product or a service kindles an emotional dialogue with the consumer, can this product or service qualify to be a brand”

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THE REAL ESTATE BRANDING PROCESS

» Strategic Marketing Plan

» Research

  • Geographic Competitive Review
  • Historical References
  • Market References
  • Website Domain Opportunities

» Recommendations

  • Competitive Report
  • Naming Opportunities
  • Naming Rationale
  • Brand-Storming Client Workshop

» Name Perfecting

  • Trademark Research
  • Domain Research
  • Focus Testing

» Brand Development

  • Iconic Design
  • Positioning Statement
  • Graphic Standards
  • Trademarking

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The Real Estate Marketing Alliance brings together three respected companies headed by four experienced real estate marketing professionals in an alliance to help developers, builders and community associations maximize their sales and marketing objectives.

Put the REMA Team to work on your project. Contact Us to learn more about how we can help increase your business.

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