THE MARKETING & OPERATIONS PROCESS - CONTROL - MARKET - SELL - MONITOR:
The new homes marketing and sales system illustrated here includes four action phases: CONTROL, MARKET, SELL and MONITOR. Though each phase is distinct, all are interactive. In other words, successful selling requires a continuing flow of consumer inquiries generated by marketing; effective marketing requires careful planning based upon accurate consumer market information developed through market research control.
Intuition and creativity are only effective in an overall context of hard facts about consumer characteristics, preferences and financial capabilities and of regular information on the community’s performance in attracting and selling these consumers.
The best source for this information is Sales Consultants and Receptionists who are in constant contact with potential home buyers. Thus, the continuing effectiveness of the marketing program depends upon accumulation of accurate and consistent information by every Sales Consultant and Receptionist. This information, coupled with periodic research, forms the basis for the marketing plan and for modifying the original plan in response to changing market conditions.
Your individual and collective efforts are essential to information monitoring reports and, in turn, to planning effective marketing programs that attract consumers to the Sales Center where selling capabilities can be exercised.
CONTROL – MARKET – SELL – MONITOR
The imperative steps to understanding consumers are detailed below but Contact Us Now to find out more or request our latest whitepaper on the subject.