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REAL ESTATE COMMUNICATIONS

SERVICES - REAL ESTATE COMMUNICATIONS

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REMA-Communication-Definition

No Successful Business is without Excellent Communications.

noun

  • the imparting or exchanging of information or news.
    "communications is key to success"

REAL ESTATE COMMUNICATIONS:

Communications for real estate marketing programs, as with virtually all other business segments, has been transformed in the digital age. The advent of the Internet has expanded the opportunities for businesses to communicate in a variety of venues well beyond press releases and advertising.
 
The spectrum of press outlets has expanded from daily newspapers and magazines to a host of web-based news outlets creating greater opportunities. Social media, email marketing and other venues make it possible for companies to play a more active part in shaping their own editorial 
messages as part of a comprehensive communications strategy. 

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The communications programs prepared by REMA begin with a clearly defined plan and critical path to set milestones and identify opportunities for communicating.  A vocabulary is developed to guide the creation of message ensuring clear focus and consistency across all channels.
 
A complete communications strategy for real estate marketing includes many touch points with target audiences:
 
  • Well managed public relations with key press contacts
  • Facebook, Twitter and other Social Media platforms
  • Self-hosted Blogs to elevate static websites to interactive forums
  • Email marketing with newsletters and “eblasts”
  • Consistent messages across all advertising and promotions
  • YouTube and other video channels

 

Learn more about our approach in a real estate communications workshop.  REMA can review your current strategy and share insights to help fully maximize the potential for communications.  Contact us today.

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MARKETING PROCESS CYCLE

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WHO? WHAT? HOW?

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CONTROL - MARKET - SELL - MONITOR

REMA - Marketing and Sales Process Flow Diagram

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The Real Estate Marketing Alliance brings together three respected companies headed by four experienced real estate marketing professionals in an alliance to help developers, builders and community associations maximize their sales and marketing objectives.

Put the REMA Team to work on your project. Contact Us to learn more about how we can help increase your business.

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