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STRATEGIC MARKETING PLAN

NOTABLE PROJECTS - STRATEGIC MARKETING PLAN

Lago-Alto-Aerial

STRATEGIC MARKETING PLAN

~ Cachí, Costa Rica

LAGO ALTO ESTATES - LAGO ALTO

“Lago Alto is a planned small community under development on an exceptional site of former family farmland overlooking beautiful Lake Cachí in Costa Rica’s Cartago Province, just forty minutes from the capital city of San Jose. Many sales have been made to both 'Ticos' and foreigners alike. The Lago Alto site offers breathtaking views of the mountain containing Irazú Volcano, the highest peak in the Central Volcanic Range at 11,260 feet (3,432 meters). The lower Turrialba Volcano (10,958 feet, 3,340 meters) is also visible in the nearby Turrialba National Park. On a clear day, visitors to these peaks can glimpse views of both the Pacific Ocean and the Caribbean Sea. The climate at the lower elevation of Lago Alto varies in a comfortable 60 to 80 degrees Fahrenheit all-year long. Parker Associates was retained to assist the owner to create the best community retreat in the nation.”
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Lago Alto Parker Associates Report Summary

Project Definition:

The Real Estate Marketing Alliance was asked to provide a comprehensive Strategic Marketing Plan for Lago Alto. The developer envisioned the creation of a master-planned resort community containing detached residences and low-rise condominium dwellings with an assortment of amenities. The intent was to market the property to primarily Americans and Canadians with a secondary focus on other international markets and Costa Ricans (‘Ticos’).

The purpose of this Strategic Marketing Plan was to define guidance for optimum offerings and marketing activities for attracting prospective purchasers and converting prospects to owners.

Deliverables:

The final report contained:

  • Target consumer characteristics & overall consumer profile
  • Site evaluation for proposed offerings and amenities
  • Proposed offerings presentation & optimum product mix for highest yield
  • Recommended community amenities, including commercial facilities
  • Sales absorption projections; annual revenue projections
  • Positioning (Branding) & Relationship selling processes

This included but was not limited to the noted deliverables.

Client Involvement:

REMA planned to introduce the developer to its full range of services for the development/marketing of this planned community in conjunction with Costa Rican design and construction companies. The REMA Team provided all the deliverables and more to the great appreciation from the Lago Alto Team. The report provided Lago Alto with the comprehensive understanding they were looking for through the personal attention from the executives, Chris & David Parker, and the REMA Team. 

Client Response:

“Lago Alto is doing very well, with great thanks to the REMA Team. We are now selling properties at the rate established in your financial projections. Our market has broadened since people can work well remotely from a place like Lago Alto. We have just sold a property to a young family from Sweden who are starting construction on their property and plan to live full time at Lago Alto. We are planning to finish many new houses by the end of the year.”

Gerardo Pinto, President
Lago Alto Estates
Cachí, Costa Rica

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STRATEGIC MARKETING PLAN

“… a DEEP dive into the current Market Place…”

STRATEGIC MARKETING PLAN

A STRATEGIC MARKETING PLAN is something the REMA Team specializes in to ensure that specific real estate projects are designed and marketed according to current knowledge of local, regional, national, and international consumer needs and preferences. Creativity in the translation of target consumer appeal provides essential parameters to master site planning, building architecture, interior design and marketing programs for each development of any scale including financial help. Contact REMA directly for more information and understanding on your specific project or products or should you need a Strategic Marketing Plan.

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