The Real Estate Marketing Alliance is a professional organization providing marketing and sales consulting services to both public and private real estate and resort developers, home builders and investors to name a few. Initially established by Dr. David Forster Parker and Charlie Clark in 1982 as Clark Parker Associates modified to Parker Associates in 1990 and is now part of the Real Estate Marketing Alliance (REMA) has combined as these organizations to have served over 500 clients in 33 states and 18 countries as well as having worked on projects in 53 counties of Florida.
Real estate marketing and sales relies first upon understanding the characteristics of potential consumers and their needs and preferences — WHO are these individuals and households for a particular marketplace in terms of age, income, household size and likely behavioral patterns.
Such consumer information is essential to creating the highest impact product to attract their attention — WHAT appearance and design features will match their needs and preferences at a feasible price range. For new homes, product includes regional and neighborhood attractions as well as community amenities and both the exterior and interior features of specific dwelling offerings. The tendency of consumers to relate to persons with similar age, income and household size characteristics provides a special attraction for most potential buyers.
The same consumer information provides the basis for cost-effective marketing strategies — HOW best to attract these consumers to contact the builder and visit the offerings at the most efficient time and cost outlay. Despite claims to the contrary, most real estate requires face-to-face contact with consumers to achieve sales. It cannot be sold by phone or even Internet communications.
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Since 1982, we have served around 1,000 clients in 33 states and 18 countries as well is almost all of Florida’s counties. Between the three executives, we are made up of over 100 years of professional experience with OUR TEAM and also work extensively with OUR TEAMMATES to provide a full solution for you. Read more about Our Services here.
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The Real Estate Marketing Alliance brings together three respected companies headed by four experienced real estate marketing professionals in an alliance to help developers, builders and community associations maximize their sales and marketing objectives.
Put the REMA Team to work on your project. Contact Us to learn more about how we can help increase your business.
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