the imparting or exchanging of information or news.
Communications for real estate marketing programs, as with virtually all other business segments, has
been transformed in the digital age. The advent of the Internet has expanded the opportunities for
businesses to communicate in a variety of venues well beyond press releases and advertising.
The
spectrum of press outlets has expanded from daily newspapers and magazines to a host of web-based
news outlets creating greater opportunities. Social media, email marketing and other venues make it
possible for companies to play a more active part in shaping their own editorial
messages as part of a comprehensive communications strategy.
The communications programs prepared by REMA begin with a clearly defined
plan and critical path to set milestones and identify opportunities for
communicating. A vocabulary is developed to guide the creation of message
ensuring clear focus and consistency across all channels.
A complete communications strategy for real estate marketing includes many
touch points with target audiences:
Well managed public relations with key press contacts
Facebook, Twitter and other Social Media platforms
Self-hosted Blogs to elevate static websites to interactive forums
Email marketing with newsletters and “eblasts”
Consistent messages across all advertising and promotions
YouTube and other video channels
Learn more about our approach in a real estate communications workshop. REMA can review your current strategy
and share insights to help fully maximize the potential for communications. Contact us today.
