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MARKETING PROCESS CYCLE

The Real Estate Marketing Alliance Marketing and Sales Process Flow Diagram

An effective real estate marketing and sales operation at its core can be distilled down to the instructions on a shampoo bottle: Wash, Rinse, Repeat.

REMA believes a revolving cycle of the right actions create the steps for success in marketing and selling of all kinds including real estate, new homes and communities and anything else you have.

  • The cycle begins with research to determine the Who - What - How that drives positioning, strategic planning, branding and ultimately product development.
  • This identifies all the elements necessary to create effective campaigns and applied marketing strategies using Web-Centric tactics to deliver target audiences.
  • Operational programs are then developed to create conversions through superior Lead Management and Sales Execution.
  • All aspects of the process are regularly monitored through surveys and other internal and external measures to continually make adjustments and refinements.
  • Ongoing research ensures everything remains on target in a constantly shifting landscape of economic, market, competitive and consumer factors.

The REMA Team can help your team implement an effective marketing and sales program incorporating the principles of the Marketing Process Cycle. Contact us to arrange for a consultation and learn more about this proven success strategy.


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